Iain Hamilton founded OSB Events as a college project and has built a business renowned for it's brilliant and accessible races. A former Elite triathlete himself, he won a lifetime achievement award in 2015 for his work developing the sport in the UK.
As organiser of the award winning Outlaw Triathlon Series and the Cambridge Half Marathon (which Claire and I have raced in ourselves), we wanted to chat to Iain about the positive changes that COVID brought to the sport, the highlights and challenges of running events that are both popular and profitable, and what it feels like to build a brand where people tattoo your logo onto their skin.